About Me
Building Connections
Growing up in an entrepreneurial home, growing a salesforce in a direct sales company, opening a small business, and growing a thriving team of individuals. Alicia is a lifelong learner, and educational junkie. She lives by the saying that some education is more costly than others, meaning that the ”school of hard knocks” was the most expensive class she ever took. Alicia uses humor and stories to captivate her audience, maintain engagement, and connect to people the way they learn best. Audio, visual, hands on, and positive interaction builds confidence and skill that they will take into multiple avenues of the career path.
Product knowledge
Alicia finds ways to break down product knowledge in a way that is understandable and relatable. We live in an era of information at our fingertips! However, not all of it is applicable to what you need now! Alicia speaks from experience, from the heart, and connects her audience to the content of conversation because they will feel her excitement about learning.
Workshops and Keynotes
As speaker and innovator, Alicia will bring new life and connection to your next event. Contact me, and we can design a workshop or presentation that fits the needs that you have today.
Presentations
Finding your joy
Business isn’t always what you envisioned for yourself. That dream you had doesn’t look anything like the present you are living. Where did your joy go and how do you find it again? Alicia will help guide business leaders through rediscovering their “why”, find the passion and vision that will reignite direction and get out of this rut. Your dream is waiting.
Salon Industry- color
Hair color can be intimidating for a stylist, regardless of how many years behind the chair they have. Alicia will break down and dissect the color wheel like you have never seen, which will build confidence in any color project that walks through the door. Color enhancement, correction, balance, and formulation, from basic gray coverage, to fashion color, your creative wheels are about to start moving!
Salon Industry- consultation
Anything said to a client during a consultation is education, anything said after a service is an excuse. Ever heard that before? It’s true! Having successful consultations means having successful outcomes, that build trust and a loyal clientele. Alicia will help you learn the consultation wheel, which will lead you to greater success with guest communication, service success, upselling and retailing with no pressure, re-booking, and relationship building.
Salon industry- weft hair extensions
Are you a stylist wanting to take your career to the next level by adding hair extensions to your service menu? Alicia and her team of talented extension artists will ensure that you are ready to make money as soon as you leave this class. With ongoing support and troubleshooting advice, our weft extension courses are partnered with Zodiac Hair Extensions, a premium brand of human hair extensions that can be worn by clients with both straight and curly textures. Stylists will learn everything from consultation, installation, home care, maintenance, and business building. Zodiac Hair Extensions will send a certificate of completion, as well as offer graduates exclusive opening order and partnership offers.
The XYZs of Sales
When does the sale start, what are the final steps that only the most successful salespeople know about, and what happens in between? Using the closing techniques that Alicia will share in this workshop will help your sales team learn how to leverage their sales into the future and feel great about the work that they are doing, both for themselves and their clients.
Business- Don’t be the magic
This content is for business owners both starting out on their business journey, or anyone looking to grow and scale your business. Alicia will teach from the heart from her own experience of growing through S curves, and how you can get out of your own way to achieve your vision.